All works
Casa Blanca Real Estate.
Creative Director, Brand and Strategy Consultant
Built the internal brand and creative-ops infrastructure for a modern NYC real estate brokerage, empowering agents to build their individual brands and eliminating manual workflow with custom-built automation tools.
The brief.
Position a modern, tech-forward, collaborative real estate agency for the 21st century and give the team the internal machinery to actually run that way.
My role.
Creative director and brand/strategy consultant. Brand positioning, content strategy, media design/production, and developing the internal creative operations tools and workflows the team works inside every day.
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